Product DescriptionPacked with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software’s original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA’s reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
Details
Advanced Web Metrics with Google Analytics, 2nd Edition
Average Ratings 4.5 out of 5
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{ 5 comments }
This book is a MUST for anyone who is trying to use Google Analytics.
You will probably have to read through it more than once (at least I did) but that is because it was packed with information on how to best implement tracking, comprehend data and use it to improve your site with Google Analytics.
Rating: 5 / 5
In depth look at Google Analytics and how you can track visitors usage of a website.
Rating: 4 / 5
I am in the process of building a new web site and this book showed me everything I needed (and much more) on Google Analytics. It is written by Europe’s Google Analytics leader and it takes even the novice user (like myself) into incredible depths. If you need the ultimate guide, this is it.
Rating: 5 / 5
This is a dense text. I originally purchased it for a class on Content Management Systems (we focused primarily on the back half of the book).
If you don’t have a solid math background and some internet savvy, a lot of this book is dense reading. Even if your understanding of those topic areas is small, there’s enough here to help you grow and also give you an appreciation of how brilliant the folks at Google really are.
Rating: 3 / 5
Advanced Web Metrics with Google Analytics is the definitive “how-to” book. I have read it twice and gained valuable insights each time. Advanced Web Metrics with Google Analytics is well worth the investment.
Rating: 5 / 5
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